It is very important for eCommerce sites to
get more traffic through major
search engines. So we have selected five important tips which are necessary for
any eCommerce site to rank well in Google. It is very much important to
get search engine traffic to convert well as it is found that search
engine traffic has a higher conversion ratio than paid traffic.
So, ready to rock in 2019-20?
Keyword research:
On page optimization:
The title is “clickable” and it’s available in search results, so title is something which plays dual role in optimization. 1. It helps in conversion and 2. It helps in ranking website in search engine. so , you need to craft a title
in a very special way.
Website navigation structure:
The Web site should be well structured and internally linked in such a way
that it will easy google to crawl and
easy for visitors to surf. So, when you design your website you need to
consider two points in mind:
Keyword research:
Keyword research plays a crucial role for any site.
Until you will not know which keywords are important for your site, you will
not be able to optimize your site for higher
conversion.
Google's keyword planner is the best available free tool way to research your keywords. You can get more
information about Google Keyword planners here.
On page optimization:
On page optimization is a very important part of
SEO. It is art to optimize your pages
with targeted keywords.
First, you need to find out your targeted pages
and their keywords. Make a group of
targeted keywords for the page and arrange
them in a proper way.
Caution: don’t
stuff just keywords. It can harm your site rather than
benefit.
Using these and sets of targeted pages and keywords
you need to optimize following part of your website.
1.
Title :
2.
Meta description
3.
Meta Keywords
4.
Header or h1, h2, h3 tags
5.
Content.
There are many expert opinions available on the above parts of the website and how
to optimize it. Important is, you need to understand how each part will work;
when Google’s robots crawl them. The title is “clickable” and it’s available in search results, so title is something which plays dual role in optimization. 1. It helps in conversion and 2. It helps in ranking website in search engine
Website navigation structure:
The Web site should be well structured and internally linked in such a way
that it will easy google to crawl and
easy for visitors to surf. So, when you design your website you need to
consider two points in mind
1.
How Google crawls the website and follows internal pages.
Categorize your pages in the proper way and interlink
them in such a way that google can crawl all your internal pages. It’s difficult
for search robots to crawl orphan pages.
2.
You need to research
user behavior
This is very important to understand as we are making
a site for visitors. So if your site is not visitor friendly, it will be very
difficult to convert them. There are many conversion optimization techniques
are available. You should start with any one of them and test your site to
improve your conversion rate.
